High Street Ken's alive

As the evenings close in and the leaves begin to fall, as pensioners begin to die, unloved in unheated homes, while next door children draft feverish, but hopeful letters to Santa Claus, and as thoughts turn to little baby Jesus swaddled in his manger, the air sweet with the smell of frankincense, Wiley prepares to release his next single, 'Summertime'.

The radio promoters try and stay hopeful. 'Maybe it'll be an Indian summer' they say as they battle through the driving rain and climb into sodden Addison Lees, off to meet Nigel and George at the gates of hell.

Bruce, junior-senior vice president head of local-global marketing at Warners Australia, has other ideas though. On a mega conference call, involving over 2 thousand people, he predicts big things for the track. 'I really think this could be a smash over here right now. We just need to make it a little more relevent to the local demographic. You know where Will talks about 'High Street Ken'? Could we change it to say Bondi Beach?'

Anyhow, the video's done and it's a banger. It was directed by Nez at Colonel Blimp and commissioned by John Hassay and Claire Stubbs. Watch it here:



And Will's right. Ken High street is alive. The new TK Maxx has finally opened.