LECH

On January 14, 1872, Jozef Mycielski stepped onto the porch of his villa, which was situated on the outskirts of Baczkow in Southern Poland, and surveyed his vast demesne. Beyond the arbour at the end of the garden stretched the Niepolomice Forest with its tangled labyrinth of hornbeams and lime trees. A lynx briefly lingered in view before withdrawing into the undergrowth. Jozef began to reflect on his life, all that had passed, all that he owned, all that he loved, but found that despite his adventures, his enormous wealth, his beautiful wife and children, he felt an aching void in his heart, an inescapable nothing. Then in a moment of profound insight Jozef came to understand that every man must accept the destiny he bears inside himself. And his destiny was beer. Premium Pilsner to be precise. On realising this, the hollow started to fill. He smiled. The very next week Jozef founded the Lech brewery - named after his eldest son. Ever since then Lech beer has been the choice of artists across Europe.

Lech beer. Get on it. It feels at home at any party.

Here's a picture of Nima modeling a can.


I don't know why Nima's always on our blog. I guess we just like the same things.

Lech is the new Campari.