Worst Ever Ideas For Videos By Artists

I'm toying with an idea for a new feature called 'Worst Ever Ideas For Videos By Artists'. From time to time artists take it upon themselves to write 'concepts' for videos, especially when they feel that we're not delivering for them. I love it when they do. The ideas are normally written late at night in hotel rooms or on tour buses, in weird hypnagogic states brought on by exhaustion or excessive drug / booze use. And they nearly always reveal a little more than they intend to. Obviously to print these highly personal ideas would seriously compromise the bond of trust i have with Atlantic's artists, but i'm going to do it anyway because it's funny.

So here we go: entry number one. There is a prize of a limited edition 'Can't Dance Like Me' T-shirt for anyone who guesses who wrote this:

'How about we treat it like it's a dance track, and shoot the video in slow-mo in a nightclub. Not a fancy club or modern video shoot, but one of those '90's rave clubs where everything's slow and fucked and we're just rolling with it. Have you heard the new mix yet? It's got a really trippy thing going on. We could shoot the sweat and sexual tension in a club'.

Real Lyrics

So the video for Ironik is romeo done. Here it is. And it's deep. Up to nearly 100 grand hits on youth tube and 17 in the airplay charts after only a week. Real statistics. People seem to be really moved by it too. This is what jadeybaby2k8 said an hour ago:

'this song is mint but soo sad in the video somet happened lyk this to some 1 i no n it was freaky cz wen this song was played for the lil girls funeral the video got changed to this n the lil girl b4 she got taken away was on these machines'

Real grammar...

Don't come back here, the bank is definitely closed

Bob was supposed to be sending me links each week for a hot new feature called 'Skate Clip of the Week'. So far he's managed to send me a grand total of no links. So I've been forced to take matters into my own hands. Here's Tom Penny's classic section from the Transworld Anthology video. I love Pence so much. Interesting fact: when Penny went mad from smoking too much weed, he moved to a village in rural France where Blaine off of Mystery Jets was his neighbour. It really is a petit monde. Blaine reminisces about the experience in this interview here:

http://wwwbeepbeepbeep.blogspot.com/2008/03/mystery-jets-q.html

He's so happy, I'm like have you taken a pill?

A hardcore Warner three line whip meant that a bunch of us employees had to attend the Matchbox 20 show at Wembly Arena last week. For anyone interested their new greatest 'hits' record is out now; it's called 'Exile on Mainstream'. That's not a joke by the way. It really is called that. Anyhow there was an enclave near the stage populated almost entirely by Warner peeps... except for this guy:

He turned out to be their biggest fan. He loved them so much. He knew all the words to all their songs. At one point he was raving so hard in one of the aisles that the steward had to escort him back to his seat, and even then he didn't seem to mind.

That's when Jack Melhuish, our Director of Digital, said:

'He's so happy, I'm like have you taken a pill?'

Nasty

This is what happens when men get around pints. What's beautiful about this picture is Nima's realisation that Gav's tounge is actually about to go into his ear. Oh and who's that in the background?

Ironik

So we shot a video for new signing Ironik on tuesday. The record will be coming out on Atlantic's pop imprint, Asylum. I love Ironik. Here are some facts about the project:

- He's called Ironik because when he was nine years old he found it ironic that someone so young could be so good at DJing.

- The record features a Westlife sample re-vocalled by Daniel de Bourg who came 5th in last year's X-Factor.

- The video has Naomi Millbank-Smith off of last year's shipwrecked in it.

- Wiley and Chipmunk both have a verse on a re-mix of the track. They were supposed to be in the video: but Will didn't show up because his ex-girlfriend was there, and Chipmunk showed up but wouldn't do his verse because, according to his manager, he only had one outfit with him. Chip, how many outfits do you need to spit a few bars in someone else's video?

- The video was directed by JT at Draw Pictures whose real name I can't reveal for legal reasons (it's Simon...)

The Sweep Show

I really can't explain this. You just have to watch it. All I know is that Boy Better Know are running content right now...