Here's a snap of Westwood on the set of the Wiley 'Summertime' TVC that we shot yesterday. Bob Harlow was in charge. The marketing concept is as follows: Timmy is doing the weather forecast; he predicts that a high-pressure front will build in Bow E3, move through 'north weezy', and then spread sunshine across the country in time for the single release in October. The strap line is 'the hottest single since records began'.
I'm not sure if Wiley knows anything about this development in the campaign, but he did say this on the RWD mag forum today:
'I walk out of labels cos they are so stupid'.
Funny.
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