Friday 12 September 2008

This girl is proper preety

Here's some funny shit that I found out about this morning. Channel U won't play JT's Ironik video for 'I Wanna Be Your Man' because they think it's too gay. And I don't disagree with them.

So they're shooting their own video for it today in their Lever Street studio, using the Bless Beats remix, featuring Tinchey and Ghetts. Big.

I was lucky enough to read the treatment earlier. And I've transcribed it below in full.

I Wanna Be Your Man
Ironik feat. Tinchey Strider & Ghetto

The video will be shot in a studio behind a black background with multiple single tube lights. The theme will be basic with a love interest being courted by our three Mc's behind different coloured wall paper. The hook and chorus will have coverage of street dancers free-styling, and our lead video girl posing like a diva and looking seductive. The video will be editing to the music and very bouncy with use of unique camera angles.

A note to all young and aspiring video directors: this is what treatments should actually be like. Forget what your rep's telling you. Print this out, carry it around with you and learn it off by heart. Repeat it to yourself like a mantra. Because this is MD proof. MDs don't have time to read more than this. They're late for a meeting and the group chairman just balled them out because the over-the-counter sales are a million units less than the forecast. They just want to know what they're getting.

Here's a picture of the girl playing the love interest. She's called Charlotte:

Again this is something that MDs can understand.

And here's some old footage of Ghetts killing it on Tim&BarryTV:




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